I think that this has been the biggest change for xerox in its history. Its a big change for a company to change its log. I believe it was done to shed some light and reflect on today's xerox. because xerox really has changed as a company. Their new brand now reflects who they really are now representing Xerox's connections to its customers, partners and more.
"We have transformed Xerox into a business that connects closely with customers in a content-rich digital marketplace," - Anne Mulcahy
I think this is incredibly true on their part xerox has definitely become a better company nowadays and therefore they felt a need for this change and i think its a really big deal for the company's identity. Seeing as they have transformed completely then this was a necessary change.
I think that this has been the biggest change for xerox in its history. Its a big change for a company to change its log. I believe it was done to shed some light and reflect on today's xerox. because xerox really has changed as a company. Their new brand now reflects who they really are now representing Xerox's connections to its customers, partners and more.
ReplyDelete"We have transformed Xerox into a business that connects closely with customers in a content-rich digital marketplace," - Anne Mulcahy
I think this is incredibly true on their part xerox has definitely become a better company nowadays and therefore they felt a need for this change and i think its a really big deal for the company's identity. Seeing as they have transformed completely then this was a necessary change.
I think its great!
Janet